Everyone is Welcome campaign

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Conceived during a time when people apply labels in inflammatory ways, we undertook a project with our client Nando's and made a manifesto from their statement of values. This manifesto encouraged others to take a stand with them, and reminded people that everyone is indeed welcome at their restaurants. Not only did it lift the spirits of local residents and Nando's employees, their sales went up by 122% and their brand awareness increased by 8%. In true Nando's fashion, half of all proceeds on Inauguration weekend went to a local charity.

I am proud to have been the team art director and designer on this project. This past week, we learned the campaign was shortlisted at Cannes Lions! Watch the video we created here.